The art of communication

I recently read the book How to Win Friends and Influence People from Dale Carnegie and decided to post a short summary. The book is about the importance of human communication and discusses many important techniques that people should apply if they want  to be successful communicators.

Motivation from the introduction:

“a fact later confirmed by additional studies made at the Carnegie Institute of Technology. These investigations revealed that even in such technical lines as engineering, about 15 percent of one’s financial success is due to one’s technical knowledge and about 85 percent is due to skill in human engineering-to personality and the ability to lead people.”

They came to me because they had finally realized,after years of observation and experience, that the highest-paid personnel in engineering are frequently not those who know the most about engineering. One can for example, hire mere technical ability in engineering, accountancy, architecture or any other profession at nominal salaries. But the person who has technical knowledge plus the ability to express ideas, to assume leadership, and to arouse enthusiasm among people-that person is headed for higher earning power.

In the heyday of his activity, John D. Rockefeller said that “the ability to deal with people is as purchasable a commodity as sugar or coffee.” “And I will pay more for that ability,” said John D., “than for any other under the sun. “Education,” said Dr. John G. Hibben, former president of Princeton University, “is the ability to meet life’s situations,” For “the great aim of education,” said Herbert Spencer, “is not knowledge but action.”


Fundamental Techniques in Handling People

  1. Don’t criticize, condemn or complain.
  2. Give honest and sincere appreciation.
  3. Arouse in the other person an eager want.

Remember Professor Oversteet’s advice: “First, arouse in the other person the eager want. He who can do this has the whole world with him. He who cannot walks a lonely way.

Six ways to make people like you

  1. Become genuinely interested in other people.
  2. Smile.
  3. Remember that a person’s name is to that person the sweetest and most important sound in any language.
  4. Be a good listener. Encourage others to talk about themselves.
  5. Talk in terms of the other person’s interests.
  6. Make the other person feel important – and do it sincerely.

Win people to your way of thinking

  1. The only way to get the best of an argument is to avoid it.
  2. Show respect for the other person’s opinions. Never say, “You’re wrong.”
  • Men must be taught as if you taught them not, And things unknown proposed as things forgot.” – Alexander Pope
  • You cannot teach a man anything: you can only help him to find it within himself.” – Galileo
  • Be wiser than other people if you can; but do not tell them so.” – Lord Chesterfield
  • One thing only I know, and that is that I know nothing.” – Socrates
  1. If you are wrong, admit it quickly and emphatically.
  2. Begin in a friendly way.

Remember what Lincoln said: “ A drop of honey catches more flies than a gallon of gall.”

  1. Get the other person saying “yes, yes” immediately.
  2. Let the other person do a great deal of the talking.
  3. Let the other person feel that the idea is his or hers.
  4. Try honestly to see things from the other person’s point of view.
  5. Be sympathetic with the other person’s ideas and desires.
  6. Appeal to the nobler motives.
  7. Dramatize your ideas.
  8. Throw down a challenge.

Be a Leader: How to Change People Without Giving Offense or Arousing Resentment

A leader’s job often includes changing your people’s attitudes and behavior. Some suggestions to accomplish this:

  1. Begin with praise and honest appreciation.
  2. Call attention to people’s mistakes indirectly.
  3. Talk about your own mistakes before criticizing the other person.
  4. Ask questions instead of giving direct orders.
  5. Let the other person save face.
  6. Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”
  7. Give the other person a fine reputation to live up to.
  8. Use encouragement. Make the fault seem easy to correct.
  9. Make the other person happy about doing the thing you suggest.

The effective leader should keep the following guidelines in mind when it is necessary to change attitude or behavior:

  1. Be sincere. Do not promise anything that your cannot deliver. Forget about the benefits to yourself and concentrate on the benefits to the other person.
  2. Know exactly what it is you want the other person to do.
  3. Consider the benefits that person will receive from doing what you suggest.
  4. Match those benefits to the other person’s wants.
  5. When you make your request, put it in a form that will convey to the other person the idea that he personally will benefit.

More summaries of his books can be found here!


One response to this post.

  1. Reblogged this on jraphs and commented:
    try reading this guys


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